Top 3 Benefits of Licensing

Build and strengthen your brand value

A brand is much more than a product or service. It is how consumers perceive and feel about you. As marketing guru Philip Kotler quoted, “if you are not a brand, you are a commodity.” Would you rather buy generic cola (carbonated, caramel colored, sugar water) or Coca-Cola?

Licensing your brand creates value without distracting you from what you do best, building your core business:

Increase brand loyalty from your existing customers and fans.
Attract new customers and fans to your brand.
As a licensor, leverage the experience, operations and distribution of licensees.
Offer products without the upfront investments and ongoing manufacturing, operating and marketing costs.
Reinforce your brand and position in the marketplace.
Increase brand awareness through merchandise sales and new distribution channels.

Protect your intellectual property and trademarks

Protect trademarks by broadening the use of your marks.
Allow your customers and fans the opportunity to acquire authorized merchandise with your brand name, trademarks and logos, rather than knock-offs.

Generate incremental revenue

Most licensing deals are royalty based with advances for very strong brands.
Basically, you get paid by someone else, who does most of the work and helps you increase your brand value. Score!