Learn about Licensing Contracts
Contracts between brand owners (licensors) and manufacturers (licensees) vary from deal to deal, depending on what the counterparties...
Top 3 Benefits of Licensing
Build and strengthen your brand value A brand is much more than a product or service. It is how consumers perceive and feel about you. As...
Brand Matters!
This story about why brand matters was told to me several years ago. The Creative Director of a large advertising agency was making a...