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NYCC 2015

New York Comicon the biggest Con on the east coast is always a blast! This is one of my favorite "work" events to go as its open to the...

Summer 2015 has come and gone super fast! Zoje has been busy working with our wide variety of clients including manufacturers,...

This past weekend, New York City experienced some of the coldest temperatures in history. However, that did not stop visitors from...

Zoje Licensing attended Day #1 of the show to get in our comic book and geekness fix and try to avoid the massive crowds! Since Zoje...

Now that the summer is over, the countdown to New York Comicon begins! The show dates are October 9 - 12th, 2014. New York Comicon (NYCC)...

Last week Zoje Licensing attended the annual international licensing convention held at the Mandalay Bay Convention Center in Las Vegas....

Contracts between brand owners (licensors) and manufacturers (licensees) vary from deal to deal, depending on what the counterparties...

Build and strengthen your brand value A brand is much more than a product or service. It is how consumers perceive and feel about you. As...

This story about why brand matters was told to me several years ago. The Creative Director of a large advertising agency was making a...